Overview

Amazon will roll out a Multi‑Channel Fulfillment (MCF) Preferred Pricing program on January 15 2026. The initiative offers qualifying sellers up to a 15 % reduction on outbound fulfillment fees and a $1 FBA credit for every unit shipped through MCF. Sellers who move orders from platforms such as Shopify, TikTok Shop, or Walmart to Amazon’s logistics network can expect lower costs and a simpler inventory model.

Key Points

• 15 % fee discount — Sellers that meet the program’s criteria see outbound MCF fees drop by as much as 15 %, turning a $2.00 per‑unit charge into $1.70 for high‑volume shippers.
• $1 credit per unit — Every item fulfilled via MCF generates a $1 credit that can be applied to Amazon‑originated orders, effectively offsetting the cost of those sales.
• Walmart surcharge removal — The 5 % extra charge normally applied to MCF shipments destined for Walmart customers is waived through the end of 2027, eliminating a previous cost barrier.
• Two‑track enrollment — New or scaling MCF users receive a six‑month preferred‑pricing window, while established high‑volume shippers earn a 12‑month window, both based on recent shipping patterns.
• Automatic rate application — Once a seller’s recent order history qualifies them, the discounted rates and credits are applied automatically; no manual rate‑sheet updates are required.

How Multi‑Channel Fulfillment Works

1. Order capture — A customer purchases a product on an external storefront (e.g., a Shopify shop). The order is sent to Amazon through an integrated API, similar to how Amazon Marketplace orders are received.
2. Inventory allocation — Amazon checks the seller’s FBA inventory pool and earmarks the required units for the external order, avoiding the need for a separate warehouse stock. For example, a seller with 1,200 units of a bestseller can fulfill both Amazon and Shopify sales from the same bin.
3. Pick, pack, and ship — Amazon’s fulfillment centers pick the allocated items, pack them in Prime‑grade packaging, and ship them using the same carrier network that powers Prime deliveries. A TikTok Shop buyer in Chicago might receive the same two‑day delivery experience as an Amazon Prime member.