Overview

Amazon has introduced a new loyalty scheme that trims customs brokerage fees by 10 % for sellers moving inventory between the European Union and the United Kingdom. The discount is applied automatically once a seller reaches a defined shipment volume and remains in effect for a full year. Sellers who rely on cross‑border FBA should review the program because it can lower a recurring cost and speed up issue resolution.

Key Points

• 10 % brokerage discount — From the sixth EU‑UK shipment onward, sellers receive a ten‑percent reduction on AVASK customs brokerage fees for a 12‑month period.
• Tier‑2 priority support — After ten qualifying shipments, sellers keep the discount and gain access to priority customer service with an eight‑hour response guarantee.
• Automatic enrollment — Amazon monitors shipment counts; no separate application or paperwork is required to join the program.
• Seasonal promotions — Tier‑2 participants are invited to exclusive AVASK offers and industry events that can further reduce logistics expenses.
• Broad eligibility — Both parcel‑level and pallet‑level shipments qualify, making the benefit available to midsize exporters and high‑volume distributors alike.

How the Loyalty Program Works

1. Initial qualification — A seller sends five or fewer EU‑UK cross‑border shipments using Amazon’s Send to Amazon or Amazon Global Logistics tools. No discount is applied during this phase.
2. Tier 1 activation — On the sixth qualifying shipment, the system flags the seller for Tier 1. From that point forward, every customs brokerage invoice from AVASK is reduced by ten percent for the next twelve months. For example, a seller shipping six pallets worth £10,000 each would see brokerage fees drop from £2,500 to £2,250 on each pallet, saving £1,500 in total.
3. Tier 2 upgrade — When the seller reaches ten shipments, the program automatically upgrades them to Tier 2. The ten‑percent discount continues, and the seller now receives priority support with an eight‑hour SLA. If a customs hold threatens a time‑sensitive launch, the seller can expect a response within eight hours instead of the standard 24‑hour window.