Overview

Amazon has introduced a two‑tier loyalty scheme that grants Fulfillment by Amazon (FBA) sellers a 10 % reduction on AVASK customs‑brokerage fees for shipments moving between the EU and the UK. The discount activates automatically after a seller completes five qualifying cross‑border shipments and remains in force for a full year. Sellers that exceed ten shipments also receive priority support and access to exclusive promotions, making the program especially relevant for businesses that regularly ship across the post‑Brexit border.

Key Points

• 10 % fee reduction — From the sixth EU‑UK shipment onward, eligible sellers pay ten percent less on AVASK brokerage charges.
• One‑year benefit period — Once the discount is triggered, it applies to every qualifying shipment for the next twelve months.
• Priority assistance at Tier 2 — Sellers who reach ten shipments unlock an eight‑hour response time guarantee for support queries.
• Seasonal offers and events — High‑volume participants receive limited‑time discounts and invitations to AVASK‑hosted webinars or workshops.
• Automatic enrollment — No manual sign‑up is required; Amazon’s system monitors shipment counts and applies benefits as thresholds are met.
• Targeted at mid‑ to high‑volume shippers — The program is designed for sellers moving multiple pallets or cartons each month, where brokerage fees represent a noticeable cost component.

How the Tiered Loyalty Program Works

1. Tier 1 activation — After a seller records more than five cross‑border shipments using Amazon’s partnered logistics, the platform flags the account and applies a ten‑percent discount to all subsequent AVASK fees. Example: A UK‑based seller who ships six cartons of accessories to an EU fulfillment center sees the brokerage charge drop from €30 to €27 per shipment.
2. Tier 2 activation — When the same seller reaches ten shipments within the same 12‑month window, the system adds priority support and promotional perks to the existing discount. : The seller’s eleventh shipment not only benefits from the €27 fee but also receives a response from AVASK support within eight hours after raising a customs query.