Overview

Amazon has refreshed the Build Your Brand hub in Seller Central to embed interactive learning modules that appear directly on the page. The change, rolled out in early 2024, lets brand‑registered sellers and those considering registration pull up guides, videos, and step‑by‑step tutorials without leaving their current workflow. Sellers benefit from faster access to brand‑building resources, reducing the time spent navigating between Seller University, help articles, and external sites.

Key Points

• Overlay learning windows — Clicking a module now launches an on‑page pop‑up, letting sellers read or watch content while staying on the Build Your Brand page.
• Full‑stack resource library — The hub now houses program summaries, detailed how‑to documents, best‑practice PDFs, and video walkthroughs for every major Amazon branding tool.
• One‑click Brand Registry enrollment — Users who have not yet enrolled can start the registration process from the same interface, eliminating the need to locate a separate sign‑up page.
• Consolidated brand center — All brand‑related education, tool access, and support links are gathered in a single destination, replacing the previous scattered layout.
• Just‑in‑time education — Sellers can summon a tutorial at the exact moment they need it, such as while configuring an A+ Content module or launching a Sponsored Brands campaign.

How the In‑Page Learning Modules Work

1. Select a learning icon — A small “info” badge appears next to each brand tool on the hub; clicking it opens a translucent overlay that loads the relevant guide. For example, tapping the badge beside “Brand Store Builder” displays a step‑by‑step PDF without navigating away.
2. Navigate within the overlay – The pop‑up includes a sidebar with chapter links, a video player, and a download button. A seller can jump from the “Setup Store Layout” chapter to a 2‑minute video on storefront branding, all while the underlying page remains visible.
3. Close and resume – After reviewing the material, the seller clicks the “X” in the corner; the overlay disappears and the cursor returns to the original task, such as the product listing form they were editing.