Overview

Amazon has added a complimentary, roughly fifteen‑minute training module to the Seller Central Learning Console that focuses on “retail readiness”—the practice of perfecting product detail pages before activating Sponsored Ads. The short course is aimed at both first‑time advertisers and experienced sellers who are seeing rising ad costs, helping them avoid spending on listings that are unlikely to convert. By following the provided checklist, sellers can lower their cost‑per‑click (CPC) and improve return on ad spend (ROAS).

Key Points

• Course duration — The module runs about 15 minutes, combining video explanations with interactive slides, making it quick enough to fit into a coffee break while still covering the entire retail‑readiness framework.
• Intended audience — New advertisers are encouraged to finish the training before launching any campaign, whereas veteran sellers can use it as a diagnostic tool when CPCs start to creep upward on existing products.
• Checklist essentials — The curriculum requires a keyword‑rich title, five to six bullet points, a minimum of six high‑resolution images, A+ Content for brand‑registered items, at least 15 customer reviews, competitive pricing, and sufficient inventory levels.
• Algorithmic benefit — Listings that satisfy the checklist typically experience a 10‑15 % boost in conversion rate, which Amazon’s ad engine rewards with better ad placement and reduced CPC.
• Self‑assessment worksheet — Participants receive a downloadable PDF that lets them score each listing element on a 0‑10 scale, instantly highlighting gaps before any advertising dollars are spent.

How the Retail Readiness Course Works

1. Introduction to Retail Readiness — The opening video defines the concept and presents a side‑by‑side view of a bare‑bones product page versus a fully optimized one, showing that the latter can convert roughly 12 % more of the clicks it receives.
2. Self‑Assessment Walkthrough — Sellers download a PDF checklist and rate their own pages; for instance, a vendor selling silicone baking mats might score a “7” for image quality but a “3” for bullet‑point detail, pinpointing where effort is needed.