Overview

Amazon has rolled out a free Profit Analytics dashboard inside Seller Central, giving professional sellers a single pane to view fees, cost of goods sold, storage expenses, and ad spend. The feature debuted at the Accelerate 2025 conference and is now reachable from the Growth menu. Sellers who rely on tight margin calculations can now access product‑level profitability data without purchasing external software.

Key Points

• All‑in‑one cost view — The dashboard aggregates fulfillment, referral, storage, and advertising fees for each SKU, letting sellers see the total cost per unit in one screen.
• Custom groupings — Users can bundle items by brand, category, or any self‑defined segment and instantly drill down to the underlying profit metrics.
• Fee history comparison — The tool records per‑unit charges over time, so a seller can identify the exact week a referral fee increase impacted a specific product.
• Optional COGS entry — Sellers may add their own purchase price, external warehousing fees, or off‑Amazon ad spend to calculate a more complete profit figure.
• Program impact simulation — By entering hypothetical pricing or enrollment in services such as Amazon Warehousing and Distribution, the dashboard projects how those choices would alter margins.
• SKU‑level ad tracking — Advertising costs are broken out by individual product, currently limited to Sponsored Products campaigns, enabling precise ROI assessment.

How Profit Analytics Works

1. Data aggregation — Amazon pulls fee data from fulfillment, referral, and storage reports and layers it onto each SKU’s sales record. Example: a seller of 150‑unit hairbrushes sees $2.15 fulfillment fee, $0.45 referral fee, and $0.10 storage fee automatically summed for every unit sold.
2. Custom cost input — The seller can open the “Cost Inputs” tab and type the purchase price of $3.20 per brush, plus $0.30 per unit for third‑party packaging. Example: after entering these numbers, the dashboard recalculates profit to show a $0.80 margin per brush.