Overview

Amazon has integrated generative‑AI tools into its A+ Content Manager, allowing any seller enrolled in Brand Registry to create enhanced product detail pages in minutes instead of hours. The feature is free, works across Basic A+, Premium A+, and Brand Story modules, and pulls data from the seller’s own ASINs to keep the output relevant. Sellers who rely on rich media to boost conversion should act quickly to incorporate the new workflow.

Key Points

• AI‑enabled modules — Selected A+ templates now display an AI badge, signaling that the system can auto‑generate copy and visual suggestions for that module.
• Open to all brand‑registered sellers — Whether you manage a handful of SKUs or a catalog of thousands, the tools are available without tier restrictions.
• Zero additional cost — Amazon does not charge a premium for using the AI‑driven modules, eliminating the expense that previously pushed many sellers to outsource content creation.
• ASIN‑specific generation — The engine reads the product’s existing attributes, bullet points, and images, then tailors the draft to that exact item, helping maintain brand consistency.
• Full editorial control — After the AI produces a draft, sellers can edit text, swap images, or rearrange layout before publishing, ensuring compliance and brand voice.
• Scalable time savings — Early tests show that a task that once required 2–3 hours of design and copy work can now be completed in 15–20 minutes per ASIN.

How the AI‑Powered A+ Content Tools Work

1. Select an AI‑enabled module — In the A+ Content Manager, modules marked with a blue AI badge (e.g., “Standard Image + Text” or “Comparison Chart”) are clickable. For example, a seller creating a “Feature Bullets” module will see the badge next to the module name.
2. Enter a brand‑owned ASIN — The seller types the ASIN of the product they want to enhance. The system pulls the product’s title, bullet points, and existing images to inform the draft. A seller working on ASIN B07XYZ1234 would see the AI automatically reference that item’s current specifications.