Overview

Amazon has rolled out a free, AI‑driven Image Generator that is limited to sellers who have completed Brand Registry. The tool lets these sellers produce brand‑aligned product visuals inside Seller Central in a matter of seconds, removing the traditional expense and delay of photography or graphic design. Sellers who rely on visual advertising should pay attention because the new capability can reshape how quickly and cheaply they create campaign assets.

Key Points

• Free for Brand‑Registered sellers — Access to the generator carries no charge, eliminating a budget line that many small and midsize brands previously could not afford.
• Instant creation — The AI produces a customized image in under ten seconds after a seller selects a product and a theme, cutting production time from days to moments.
• Seasonal theme library — More than forty pre‑built templates cover events such as Prime Day, Black Friday, Back‑to‑School, and major holidays, allowing sellers to align visuals with calendar peaks without extra design work.
• Direct asset storage — Generated files are saved automatically to the seller’s Creative Asset Library, making them instantly available for Sponsored Brands, Sponsored Display, brand stores, or Amazon Posts.
• Multi‑channel deployment — The same image can be reused across all Amazon advertising placements, ensuring visual consistency while reducing the need to recreate assets for each channel.
• Rapid iteration — Because each image costs nothing and appears in seconds, sellers can produce dozens of variations for a single product and test them side‑by‑side without hiring external designers.

How the Image Generator Works

1. Open the Creative Tools hub — From the Seller Central dashboard, navigate to the “Advertising → Creative Assets” section and click the “AI Image Generator” button. For example, a seller of organic tea can launch the tool while reviewing their product catalog.
2. Select product and theme — Choose the SKU to illustrate, then pick a seasonal or custom theme from the library (e.g., “Spring Refresh” for a garden‑tool line). The interface shows a preview of the chosen backdrop and suggested text placements.