Overview

Amazon introduced an FBA fulfillment fee discount for sellers who offer business pricing to Amazon Business customers. Effective 2025, sellers who set a business price or quantity discount of at least 3% off standard retail price qualify for reduced multi-unit fulfillment fees on bulk orders. The discount applies automatically to orders from Amazon Business's 8 million registered buyers.

Key Points

• Reduced Multi-Unit FBA Fees — Lower per-unit fulfillment costs when Amazon Business customers place bulk orders
• 3% Minimum Discount Required — Set business price or quantity discount at least 3% below standard consumer price to qualify
• Automatic Application — Once business pricing configured in Seller Central, discount applies to qualifying orders without additional enrollment
• 8 Million Business Buyers — Access to Amazon Business network of registered buyers who order in higher quantities
• Lower Return Rates — Amazon reports business customers return products less frequently than individual consumers

Business Pricing Options

• Flat Business Price — Set dedicated business price at least 3% lower than standard retail on individual listings
• Quantity Discount Tiers — Create progressive pricing where larger order quantities receive better per-unit rates
• Bulk Pricing Tools — Apply business prices across multiple ASINs simultaneously instead of manual per-listing adjustment

Seller Impact

• Enable 3% Business Price on Top 50 SKUs — Navigate to Seller Central business pricing settings and apply 3% discount to highest-volume products this week
• Create Quantity Tiers for Bulk Items — Set up 5-10% off at 5 units, 8-15% off at 10 units, 12-20% off at 25+ units for products commonly bought in bulk
• Calculate Net Margin Impact — Verify 3% price reduction minus FBA fee savings still maintains 25%+ margin before enrolling low-margin products