Overview

Amazon launched cross-store deal management allowing sellers to create and manage promotional deals across multiple marketplaces from single interface. Sellers can schedule deals to run in multiple stores simultaneously instead of setting up separate deals in each marketplace account.

Key Points

• Unified Deal Management — Create and manage deals across multiple Amazon stores without switching between separate marketplace accounts.
• Cross-Store Deal Recommendations — Feature surfaces deal recommendations eligible to run across multiple marketplaces simultaneously.
• Multi-Marketplace Scheduling — When creating new deal, sellers choose to schedule it in multiple stores at once rather than separate deals per marketplace.
• Expanded Regional Availability — Feature available across major North American and European marketplaces with additional store support rolling out.

How It Works

• Single Dashboard View — View active, scheduled, and recommended deals across participating stores in one place.
• Consolidated Performance — Interface shows deal performance and status for each marketplace making it easier to coordinate cross-border strategies.
• Marketplace Selection — Deal creation workflow includes option to select which marketplaces deal should run in.
• Reduced Setup Time — Eliminates need to create five separate deals in five separate accounts for multi-country promotions.

Deal Recommendations

• Multi-Store Eligibility — Recommendations show deals that can run in multiple stores based on product eligibility, inventory levels, marketplace requirements.
• Revenue Opportunity Discovery — Surfaces promotional opportunities sellers might miss by identifying products that perform well as deals across marketplaces.
• Pattern Recognition — Helps sellers spot products with similar deal potential in multiple marketplaces.