Overview

Amazon has introduced a unified FBA dashboard inside Seller Central, giving sellers a single screen that aggregates sales data, shipment status, inventory levels, and fee details. Launched in early 2024, the tool is meant to cut down the time spent hopping between disparate pages. Sellers who rely on Fulfilled‑by‑Amazon can now monitor the health of their fulfillment operations at a glance, which directly impacts profitability and workload.

Key Points

• All‑in‑one snapshot — The new view combines daily sales, active inbound shipments, current stock, and fee breakdowns into one concise panel.
• Streamlined navigation — Links to inventory planning, restock suggestions, shipment creation, and performance reports are grouped together, eliminating the need to search through the main menu.
• Proactive recommendations — Contextual alerts appear when stock dips below safety thresholds, when items approach long‑term storage fees, or when shipments require attention.
• Built‑in feedback loop — A feedback button on the lower‑left corner lets sellers submit comments directly to Amazon’s product team for future enhancements.
• Fee visibility on the same page — Referral, fulfillment, storage, and surcharge amounts are displayed alongside sales figures, making profit calculations faster.

How the Dashboard Works

1. Landing view — When a seller opens the dashboard, a top‑level summary shows total FBA sales for the past 30 days, the number of inbound shipments in progress, and the current inventory count. Example: A seller with 2,400 units across 15 ASINs sees $45,000 in sales, three shipments en route, and 1,800 units on hand.
2. Drill‑down panels — Clicking any metric expands a detailed panel. Selecting “Active Shipments” opens a list of each inbound shipment with ETA, carrier, and quantity. Example: The seller clicks the second shipment and sees it is expected to arrive on March 22 with 500 units of a best‑selling product.
3. Action prompts — The system evaluates inventory health and surfaces suggestions such as “Create a restock order for ASIN B07XYZ” or “Consider removal for items with >180 days of storage.”