Overview

Amazon has introduced a new Case Pack Recommendations tool inside Seller Central that scans a seller’s inventory and marketplace buying trends to pinpoint products suitable for multi‑unit bundles. Launched in early 2024, the feature is designed to surface hidden bulk‑purchase demand, helping sellers raise average order values and move inventory faster.

Key Points

• Automated detection — The system flags items that customers repeatedly purchase in multiples, such as a six‑pack of charging cables, without the seller having to manually review order reports.
• Two recommendation types — Sellers receive suggestions either to create a brand‑new case‑pack ASIN or to join an existing multi‑unit listing that already has sales history and reviews.
• Data sources — Recommendations are generated from a mix of the seller’s own sales metrics and Amazon‑wide demand signals, including competitor case‑pack activity.
• Exportable report — Users can download a spreadsheet of all suggestions, allowing them to rank opportunities by margin, inventory level, or category priority.
• Targeted product categories — Consumables, office supplies, health supplements, and other fast‑reorder items show the highest success rates for case‑pack listings.

How the Case Pack Recommendations Tool Works

1. Catalog analysis — The tool reviews each SKU in the seller’s catalog, measuring how often a single order contains two or more units of the same product. For example, a seller of protein bars sees that 18 % of orders include a 4‑pack, triggering a potential case‑pack flag.
2. Marketplace demand comparison — It cross‑references these internal patterns with broader Amazon buying behavior and checks whether other sellers already list a case pack for the same item. If a competitor’s 12‑pack of printer paper sells well, the tool notes that opportunity.
3. Recommendation generation — Based on the combined data, the system creates two possible actions: (a) suggest launching a new case‑pack ASIN with bundled pricing, or (b) recommend adding the seller’s offer to an existing case‑pack listing that meets Brand Registry criteria. Each suggestion includes projected price points and estimated sales lift.