Overview

Amazon has added a new Impact Dashboard to the Brand Registry portal, giving brand‑registered sellers a centralized view of how Amazon’s automated systems defend their intellectual property. The tool surfaces data on removed counterfeit ASINs and blocked unauthorized listings, helping sellers gauge the effectiveness of Amazon’s proactive protections.

Key Points

• Impact Dashboard centralizes protection data — The new hub aggregates all IP‑related actions—such as takedowns and blocks—into a single screen inside Brand Registry, eliminating the need to chase separate reports. For a seller managing multiple brands, this means a quick, at‑a‑glance health check.
• Proactive takedowns are quantified — Amazon now displays the count of infringing ASINs it removed on a brand’s behalf without a manual complaint. A cosmetics brand that previously filed dozens of individual notices can see the total volume of Amazon‑initiated removals in one place.
• Pre‑launch blocking is tracked — The dashboard logs every new ASIN or listing change that Amazon prevented from going live because it violated a brand’s rights. For example, a seller of athletic shoes can see that three unauthorized product variants were stopped before customers could view them.
• Brand coverage summary is provided — Sellers receive a snapshot of all trademarks enrolled in Brand Registry and the protection status for each. A vendor with both a primary label and a sub‑brand can instantly verify that both are under active monitoring.
• Filtering and trend analysis are built‑in — Users can slice the data by marketplace, product category, or individual store, then view trends over weeks or months. This lets a multi‑country seller spot a surge in counterfeit attempts in the EU market for a specific category, such as home décor.
• Historical comparison helps spot patterns — The dashboard retains past periods, allowing sellers to compare current infringement activity with earlier months. A toy manufacturer can notice that the number of blocked listings dropped after launching a new packaging design, indicating a possible deterrent effect.