Overview

Amazon has introduced a new B2B Product Opportunities (BPO) tool for sellers on Amazon Business Canada. The feature leverages real‑time business‑buyer demand and each seller’s own sales history to suggest products that can boost B2B revenue. Sellers looking to deepen their existing catalog or break into untapped business categories now have a data‑driven roadmap.

Key Points

• Personalized demand feed — The tool matches marketplace demand signals with a seller’s past performance to generate product ideas that are specific to that seller.
• Two report formats — “Recommended for You” surfaces high‑demand items within categories a seller already serves, while “Not Yet on Amazon Store” highlights products that no Canadian seller currently lists.
• One‑click listing — Each recommendation includes a direct link to the listing creation page, cutting the time needed to act on the insight.
• B2B focus — Business buyers on Amazon tend to order larger quantities, reorder frequently, and are less price‑sensitive when the product fits their needs, making the tool especially valuable for revenue growth.
• Canada‑only launch — The BPO tool is presently limited to the Amazon Business Canada marketplace; sellers on other regions must await future rollouts.

How the B2B Product Opportunities Tool Works

1. Open the BPO dashboard — Log into Seller Central, navigate to the “Growth Opportunities” or “Business Reports” tab, and select the B2B Product Opportunities option. For example, a Toronto‑based office‑supply seller will see a new “BPO” tile on the homepage.
2. Generate the “Recommended for You” report — The system scans the seller’s existing catalog, identifies categories where the seller already has sales, and cross‑references those with current business‑buyer demand. A seller who currently lists printer cartridges might receive a suggestion to add high‑volume toner packs that are trending among corporate purchasers.
3. Generate the “Not Yet on Amazon Store” report — Amazon’s algorithm looks at unmet demand across the entire Canadian B2B marketplace, regardless of any seller’s inventory. If business customers are repeatedly searching for industrial safety gloves that no seller offers, the report will flag this gap.