Overview

Amazon launched automated European expansion tool that helps sellers go live in new EU Amazon stores within three business days. The tool handles fulfillment programs, product listings, pricing, shipping settings, and shipping templates automatically for sellers expanding across European marketplaces.

Key Points

• Automated European Expansion Tool — Solution handles entire setup process for launching additional European Amazon stores without manual marketplace configuration.
• 3-Day Activation Timeline — Complete expansion process from initiation to going live in new store takes three business days.
• Multi-Store Simultaneous Expansion — Sellers expand to one specific European store or launch across all nine European Amazon marketplaces simultaneously.
• Automatic Configuration — Tool handles fulfillment enrollment, listing creation, pricing setup, shipping settings, and template configuration automatically.

European Marketplace Coverage

• Nine European Stores — Tool supports expansion to UK, Germany, France, Italy, Spain, Netherlands, Sweden, Poland, and Belgium.
• Pan-European FBA Integration — Works with Pan-European FBA program allowing inventory storage across continent for faster local delivery.
• Active Store Required — Sellers must have active presence in at least one Amazon European marketplace to use expansion tool.
• Existing Catalog Leverage — Same inventory, brand, and product knowledge leveraged across multiple stores without developing new products.

Compliance and Localization

• VAT Registration Required — Sellers must register for VAT in each country where they store inventory or exceed distance selling thresholds.
• Product Compliance Varies — Certain categories require country-specific certifications or labeling standards that differ across European nations.
• Translation and Localization — Sellers investing in high-quality translations and locally optimized content perform better than automated translations alone.