Overview

Amazon has officially opened a dedicated marketplace for Ireland at Amazon.ie, expanding its European seller network with a localized storefront for Irish consumers. The launch is notable for its seller-friendly incentives, including automatic listing transfers from existing European marketplaces, complimentary VAT registration and filing worth up to €1,900, and discounted fulfillment fees through a local Irish fulfillment centre.

What's New

• Amazon.ie is live — A fully localized Irish storefront with local currency pricing and region-specific product references is now operational.
• Automatic listing expansion — Existing product catalogs from other European Amazon marketplaces are being transferred to Amazon.ie without requiring manual intervention from sellers.
• Free VAT registration and filing — Amazon is covering Irish VAT registration and two years of filing services, a package valued at up to €1,900.
• Discounted FBA fees — Sellers routing inventory through Amazon's Irish fulfillment centre can access reduced fulfillment pricing during the launch window.

How Automatic Listings Work

Sellers already active on other Amazon European marketplaces will see their product catalogs appear on Amazon.ie automatically. There is no need to create duplicate listings or manually configure the Irish storefront from scratch. For sellers who want to fine-tune which products are visible to Irish shoppers or expand beyond what was automatically migrated, Amazon recommends navigating to the "All Inventory" section within Seller Central and adjusting marketplace settings. This mirrors the approach Amazon has used in previous European marketplace rollouts, keeping the onboarding process familiar for experienced cross-border sellers.

VAT Incentives and Compliance Support

VAT compliance has historically been one of the biggest obstacles to European marketplace expansion, particularly for sellers outside the EU. Amazon is addressing this head-on by offering free Irish VAT registration paired with two years of complimentary filing services. At a stated value of up to €1,900, this removes a significant financial and administrative barrier during the critical early phase of market entry. Sellers should review the full terms through Seller Central, as eligibility requirements and enrollment deadlines may apply. For those already VAT-registered in other EU countries, the Irish registration adds another jurisdiction but the filing burden is handled by Amazon during the promotional period.