Overview

Amazon launched Account Health Assurance, a program protecting sellers with strong account health records from unexpected account deactivation. Eligible sellers with Account Health Rating of 250+ for six consecutive months receive proactive specialist outreach and 72 hours to resolve issues before any deactivation is considered. The program is automatic, free, and now available worldwide.

Key Points

• Deactivation protection — Enrolled sellers won't face immediate account deactivation for issues as long as they cooperate with Amazon to resolve problems
• Proactive specialist outreach — When issue arises, Amazon account health specialist contacts seller directly to walk through problem and resolution steps
• 72-hour resolution window — Enrolled sellers have 72 hours to respond and begin working with Amazon before any deactivation action considered
• Automatic enrollment — Sellers meeting eligibility criteria enrolled automatically and notified via email with no manual sign-up or fees

Eligibility Requirements

• Professional selling account — Must hold active professional selling account subscription
• Account Health Rating 250+ — Must maintain AHR score of 250 or higher for at least 6 consecutive months
• Limited dips allowed — No more than 10 days where AHR score dips below 250 during 6-month period
• Emergency contact required — Must have valid emergency contact number on file for proactive outreach

Important Limitations

• Not blanket protection — Amazon reserves right to immediately remove sellers from AHA and deactivate accounts for fraud, deception, illegal/harmful activities, or regulatory non-compliance
• Enrollment not permanent — If AHR score drops and seller no longer meets criteria, may be removed from program
• Consistent compliance required — Maintaining account health practices essential to retaining benefit over time