Amazon Launches A+ Content Brand Story Feature to Help Sellers Showcase Their Brand
Amazon’s new A+ Content “Brand Story” module adds a “From the Brand” carousel (up to 19 swipe‑friendly tiles) to every product page, rolling out globally in early 2024. Sellers can publish the story once and deploy it to all ASINs, preserving existing A+ space and adding a direct Store link.
Overview
Amazon has introduced a new “Brand Story” module within A+ Content, giving brand‑registered sellers a dedicated carousel slot titled “From the Brand” on every product page. The feature rolls out globally in early 2024 and lets merchants publish a unified narrative across all their listings without sacrificing the space reserved for product‑specific A+ modules. Sellers who rely on brand differentiation should pay attention because the tool can boost shopper engagement and streamline content management.
Key Points
- Separate brand narrative area — The “From the Brand” carousel appears above the traditional A+ sections, keeping brand storytelling distinct from product details while preserving existing A+ real estate.
- Swipe‑friendly carousel layout — Shoppers can scroll horizontally on desktop or swipe on mobile to view up to 19 individual tiles, creating an interactive brand experience similar to a mini‑gallery.
- Four pre‑designed tile templates — Each template supports full‑bleed background images, headline text, and body copy, allowing brands to mix visual impact with rich storytelling in a consistent format.
- Direct link to Amazon Store — One of the tile options includes a clickable button that routes customers straight to the seller’s Amazon Brand Store, turning casual browsers into store visitors.
- One‑click cross‑ASIN deployment — After building a story, merchants can apply it to every ASIN in their catalog with a single publish action, eliminating the need to edit each listing individually.
- Responsive rendering on all devices — Amazon automatically adjusts tile dimensions and image resolution so the story looks polished on desktop browsers, tablets, and smartphones alike.
How the Brand Story Feature Works
- Access the Brand Story builder — Log into Seller Central, open the A+ Content Manager, and select the “Create Brand Story” option; the interface loads the four tile templates ready for customization.
- Choose a visual theme — Upload a high‑resolution background image (minimum 1,920 × 1,080 px) for the first tile; for example, a boutique coffee roaster might use a photo of its roasting floor to set the tone.
Analysis & Recommendations
Why This Matters
A single Brand Story carousel delivers a uniform brand narrative on every listing, which can lift add‑to‑cart rates (e.g., a pet‑food brand saw a 12% increase) and saves hours of per‑ASIN editing. The responsive carousel also improves mobile shopper engagement.
Key Takeaways
- The Brand Story carousel appears above traditional A+ sections and can hold up to 19 tiles.
- Four pre‑designed tile templates support full‑bleed images, headline text, and body copy.
- One‑click “Publish to all ASINs” applies the story across the entire catalog, eliminating per‑ASIN edits.
- A built‑in Store button lets shoppers go directly to the seller’s Amazon Brand Store from any product page.
Recommended Actions
- →Log into Seller Central > A+ Content Manager > Create Brand Story and choose one of the four tile templates.
- →Upload a 1,920 × 1,080 px background image, add concise copy, and optionally paste your Amazon Brand Store URL in the fourth tile.
- →Preview on desktop and mobile, then click “Publish to all ASINs” to roll out the story across your catalog.
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