Overview

Amazon has introduced a new incentive program for sellers who joined the platform in 2025, offering a 10% discount on Multi-Channel Fulfillment (MCF) fees for their first 100 units shipped. The program is designed to help new sellers reduce their logistics costs while leveraging Amazon's fulfillment network to ship orders across multiple ecommerce channels. This benefit is available throughout the 2025 benefit year, running from January 1, 2025 through February 28, 2026.

Key Points / What Sellers Need to Know

• 10% fee discount — New sellers receive a 10% reduction on fulfillment fees for their first 100 units shipped through MCF, regardless of product size tier or delivery speed selected.
• Eligibility window — Sellers whose first buyable ASIN was listed in the US on or after January 1, 2025, and who have a Professional selling plan, qualify for this incentive.
• 90-day fulfillment deadline — To receive the discount, eligible products must be sent into Amazon's fulfillment network within 90 days of listing your first buyable ASIN.
• Benefit expiration — The discount applies until you ship 100 eligible units or until one year after becoming eligible, whichever comes first. After that, standard MCF pricing takes effect.
• Automatic application — The 10% discount is applied automatically when MCF fulfillment fees are charged, so no manual coupon codes or opt-in steps are required.

What Is Multi-Channel Fulfillment?

Multi-Channel Fulfillment (MCF) is Amazon's third-party logistics solution that allows sellers to use Amazon's warehousing and shipping infrastructure to fulfill orders placed on channels outside of Amazon, such as Shopify stores, eBay listings, or a seller's own website. By tapping into Amazon's established fulfillment network, sellers can offer reliable delivery speeds and professional packaging without needing to manage their own warehouse operations. MCF handles picking, packing, and delivering orders, making it an attractive option for sellers who want to maintain a multi-channel presence without juggling separate logistics providers for each sales channel.

Eligibility Requirements