Overview

Amazon’s marketplace network now exceeds 20 distinct country‑specific sites, and the company is fast‑tracking its cross‑border selling program for 2024. New fulfillment hubs and automated tax tools give sellers the ability to reach shoppers in regions such as the Middle East and Oceania, but the expansion also requires handling multilingual content, foreign market research, and overseas inventory.

Key Points

• Marketplace footprint — Amazon maintains dedicated storefronts in more than 20 nations, with the latest additions in Saudi Arabia and the United Arab Emirates opening access to millions of new buyers.
• Expanded fulfillment footprint — Over 30 international FBA warehouses are now operational, letting sellers store products close to local customers and qualify for Prime delivery in those markets.
• Automated tax handling — The Global Selling portal now processes VAT registration for EU members and GST filing for Australia, cutting down the paperwork burden for sellers expanding abroad.
• Third‑party tool upgrades — Platforms such as Helium 10 have introduced multilingual keyword generators, translation utilities, and inventory‑forecasting models that are tuned to Amazon’s newest marketplaces.
• Sales uplift potential — Sellers who quickly adapt listings to local languages and price competitively can experience sales increases of up to 40 % within the first half‑year of entering a new country, according to internal case studies.
• Unified account management — A single seller account now controls listings, shipments, and advertising across all supported marketplaces, eliminating the need for separate logins per country.

How Amazon’s International Expansion Works

1. Enroll in Global Selling — Merchants activate the Global Selling option inside a single Seller Central account; for example, a U.S. fashion brand can enable its German marketplace with a few clicks, avoiding the creation of a separate German account.
2. Create foreign‑language listings — Using Amazon’s built‑in multilingual editor, sellers upload product titles, bullet points, and backend keywords in the target language; a kitchen tool originally listed in English can be duplicated in Japanese with accurate translations for each field.