Overview

Amazon has added a new performance indicator for sellers who ship their own B2B orders. The Business Hour Delivery Rate tracks the share of seller‑fulfilled shipments that reach commercial addresses during standard working hours. Although the metric is currently informational only, it gives sellers a clear view of how well they meet business customers’ delivery‑time expectations.

Key Points

• Metric definition — Business Hour Delivery Rate measures the percentage of seller‑fulfilled B2B packages that arrive at a commercial location between 8 am and 6 pm local time.
• Dashboard location — The rate appears on the Shipping Performance page in Seller Central, but only after at least one seller‑fulfilled B2B order has been placed in the past 90 days.
• Carrier‑level detail — Sellers can download CSV reports that break down performance by carrier, service level, and zip code, allowing a side‑by‑side comparison of on‑time business‑hour deliveries.
• No health impact — At launch the metric does not influence Buy Box eligibility, account health scores, or eligibility for any Amazon programs.
• Business‑hour definition — Amazon counts deliveries made between 8 am–6 pm on weekdays as “business hours”; weekend or after‑hours drops are excluded from the positive count.
• Actionable insight — The data highlights which carriers consistently meet business‑hour windows, giving sellers a lever to improve repeat‑order rates from commercial buyers.

How Business Hour Delivery Rate Works

1. Data capture — Amazon logs the timestamp when a carrier’s scan indicates final delivery at a commercial address.

   • Example: A UPS driver scans a package at a warehouse receiving dock at 10:23 am; the system records this as a business‑hour delivery.

2. Eligibility filter — Only shipments marked as “seller‑fulfilled” and addressed to a verified commercial location are considered.