Amazon Introduces Business Hour Delivery Rate Metric for Seller-Fulfilled B2B Orders
Amazon now shows a Business Hour Delivery Rate on the Shipping Performance page for seller‑fulfilled B2B orders. The metric counts deliveries to commercial addresses between 8 am‑6 pm on weekdays and appears only after at least one B2B order in the past 90 days. It is informational only and does not affect Buy Box or health scores.
Overview
Amazon has added a new performance indicator for sellers who ship their own B2B orders. The Business Hour Delivery Rate tracks the share of seller‑fulfilled shipments that reach commercial addresses during standard working hours. Although the metric is currently informational only, it gives sellers a clear view of how well they meet business customers’ delivery‑time expectations.
Key Points
- Metric definition — Business Hour Delivery Rate measures the percentage of seller‑fulfilled B2B packages that arrive at a commercial location between 8 am and 6 pm local time.
- Dashboard location — The rate appears on the Shipping Performance page in Seller Central, but only after at least one seller‑fulfilled B2B order has been placed in the past 90 days.
- Carrier‑level detail — Sellers can download CSV reports that break down performance by carrier, service level, and zip code, allowing a side‑by‑side comparison of on‑time business‑hour deliveries.
- No health impact — At launch the metric does not influence Buy Box eligibility, account health scores, or eligibility for any Amazon programs.
- Business‑hour definition — Amazon counts deliveries made between 8 am–6 pm on weekdays as “business hours”; weekend or after‑hours drops are excluded from the positive count.
- Actionable insight — The data highlights which carriers consistently meet business‑hour windows, giving sellers a lever to improve repeat‑order rates from commercial buyers.
How Business Hour Delivery Rate Works
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Data capture — Amazon logs the timestamp when a carrier’s scan indicates final delivery at a commercial address.
- Example: A UPS driver scans a package at a warehouse receiving dock at 10:23 am; the system records this as a business‑hour delivery.
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Eligibility filter — Only shipments marked as “seller‑fulfilled” and addressed to a verified commercial location are considered.
Analysis & Recommendations
Why This Matters
The rate lets sellers see the exact percentage of B2B shipments arriving during business hours, e.g., a 65 % rate from 78 of 120 orders. Knowing carrier‑level performance (Carrier A 90 % vs Carrier B 45 %) enables sellers to switch carriers, improve repeat orders, and set internal KPIs like an 80 % target.
Key Takeaways
- Business Hour Delivery Rate measures deliveries to commercial sites between 8 am‑6 pm on weekdays.
- Metric appears on Shipping Performance page only after at least one seller‑fulfilled B2B order in the last 90 days.
- Carrier‑level CSV reports break down performance by carrier, service level, and zip code.
- The metric currently has no effect on Buy Box eligibility, account health scores, or program eligibility.
Recommended Actions
- →In Seller Central, go to Performance > Shipping Performance and view the Business Hour Delivery Rate widget.
- →Download the carrier‑level CSV from the same page to compare Business‑Hour Delivery % per carrier.
- →Set an internal KPI of 80 % Business Hour Delivery Rate and create a weekly alert in your reporting tool when the rate falls below 75 %.
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