Overview

Amazon has incorporated DHL Express into its Buy Shipping service, allowing sellers to purchase international shipping labels directly from Seller Central. The feature launched this month and gives sellers access to Amazon‑negotiated DHL rates and two service tiers. Sellers who fulfill cross‑border orders themselves can now streamline label creation, tracking, and claim protection without opening a separate DHL account.

Key Points

• Integrated label creation — Sellers generate DHL Express labels inside the existing Buy Shipping workflow, eliminating the need for a standalone DHL portal.
• Two service tiers — The option includes Express Worldwide for fastest delivery and Express International for a balance of speed and cost, letting sellers align service level with order margin.
• Amazon‑negotiated pricing — Rates are pre‑discounted by Amazon, often undercutting the retail prices that sellers would obtain by negotiating directly with DHL.
• Tracking auto‑upload — Once a label is purchased, the tracking number is automatically attached to the order, reducing manual entry and improving visibility for buyers.
• A‑to‑Z Guarantee coverage – Shipments booked through Buy Shipping are protected under Amazon’s guarantee, giving sellers a stronger defense against delivery‑related claims.
• International‑only focus – The carrier option is limited to outbound shipments that cross a border, targeting the most complex and costly segment of seller‑fulfilled fulfillment.

How DHL Express Integration Works

1. Select DHL Express in Buy Shipping — When an international order appears in Seller Central, the seller chooses DHL Express from the carrier dropdown, just as they would pick UPS or USPS for domestic shipments.
2. Choose the appropriate service tier — The seller picks either Express Worldwide for premium speed (e.g., a 2‑day delivery to Germany) or Express International for a slower, lower‑cost option (e.g., a 5‑day delivery to Brazil).
3. Purchase and print the label — After confirming the tier, the system generates a DHL label instantly; the seller prints it on‑site or at a third‑party print shop and affixes it to the package.