Overview

Amazon automatically suppresses a listing when the primary image of a non‑clothing product shows a human model, hand, or any body part. The suppression is identified by error code 18947 and can remove the product from search results until a compliant image is uploaded. Sellers need to act quickly because the downtime directly cuts sales and visibility.

Key Points

• Main‑image rule — For every category except apparel, the main picture must contain only the product on a pure white background; any human element triggers a violation.
• Typical hit categories — Electronics, home décor, kitchen gadgets, toys, and other non‑wearable items are the most common sources of error 18947.
• Immediate suppression — Once Amazon’s system flags the image, the entire listing is hidden from shoppers, meaning no organic traffic or purchases can occur.
• White‑background requirement — The compliant image must be a stand‑alone shot with a 100 % white backdrop, free of props, text overlays, or lifestyle scenery.
• Mannequin and hand bans — Even a mannequin torso or a single hand holding the item is considered a breach and will generate the same error.
• Resolution timeline — After a correct image is uploaded, Amazon usually reviews the change within 24–48 hours and reinstates the listing, though peak periods can extend the wait.

How to Resolve Error 18947

1. Identify the offending image — Open the affected listing in Seller Central, locate the main image tab, and verify whether a person, hand, or mannequin appears. For example, a Bluetooth speaker photographed with a hand pressing the power button will fail the test.
2. Create a compliant replacement — Capture a new photo that isolates the product on a seamless white background. Use a light‑box or a professional photographer to avoid shadows. If the original picture showed a kitchen blender with a user’s hand, the new shot should display only the blender, its base, and the jar, all centered on white.
3. Upload and resubmit — In Seller Central, replace the old main image with the new file, ensure the image meets Amazon’s size (at least 1000 px on the longest side) and format specifications, then submit the listing for review. Amazon will process the update and, if the image complies, lift the suppression within the typical 24‑48 hour window.