Overview

Amazon is preparing to launch a dedicated Irish storefront, Amazon.ie, slated for activation in 2025. Sellers can start adding products to the new marketplace today, giving them a chance to capture early‑buyer attention before the platform opens to the public. The move opens a direct channel to Ireland’s roughly five‑million online shoppers and eliminates many of the cross‑border hassles that have plagued sales through Amazon.co.uk since Brexit.

Key Points

• Launch timeline — Amazon.ie will go live in 2025, but the marketplace is already visible in Seller Central for pre‑launch listings.
• No extra fees — The Irish store is included in the standard Professional selling plan, so merchants do not need to purchase an additional subscription.
• Early‑listing advantage — Sellers who upload inventory now can secure better organic rankings and lower‑cost ad placements before the marketplace becomes crowded.
• Build International Listings (BIL) integration — The BIL tool lets merchants copy catalog data from existing European stores (e.g., Amazon.co.uk, Amazon.de) directly into Amazon.ie, synchronizing price, stock, and product details.
• EU fulfillment benefit – Because Ireland remains in the EU single market, inventory stored in European fulfillment centers can be shipped to Irish customers without customs duties or VAT complications that affect UK‑to‑Ireland orders.
• Regulatory compliance required – All listings must meet Irish and EU consumer‑protection standards, including accurate labeling, safety certifications, and appropriate return policies.

How Amazon.ie Works

1. Enable the Irish marketplace — In Seller Central, locate the new “Ireland” option under the marketplace selector; if it does not appear, activate multi‑store selling in account settings. For example, a UK‑based seller with a Professional account can toggle the Ireland flag and instantly see Amazon.ie added to their dashboard.
2. Create or import listings — Sellers may either build new product pages manually or use Build International Listings to pull existing data from other European stores. A German seller with a well‑populated Amazon.de catalog can click “Import to Ireland,” and the system will replicate titles, images, and inventory levels on Amazon.ie.