Overview

Amazon will roll out a dedicated Irish marketplace, Amazon.ie, in 2025, and sellers can start adding products today. The new store opens a direct channel to an English‑speaking, high‑income consumer base of roughly five million people. Early listing gives sellers a chance to secure visibility before the platform goes live.

Key Points

• Standalone Amazon.ie store — Ireland joins Amazon’s European network as a separate marketplace, not a sub‑site of existing stores.
• Pre‑launch product entry — Sellers can upload listings now, giving them months to fine‑tune inventory and pricing before shoppers arrive.
• No extra subscription fee — Access is included in the standard Professional selling plan, so there’s no additional monthly cost.
• Build International Listings (BIL) integration — The BIL tool can clone an existing European catalog to Amazon.ie, automatically handling price and inventory sync.
• English‑only listings — Because Ireland uses English, sellers avoid the translation work required for markets such as Germany, France, or Italy.
• Early‑mover advantage — History shows that sellers who list ahead of a new marketplace enjoy lower competition and faster organic ranking.

How to List Products on Amazon.ie

1. Enable the Irish marketplace in Seller Central — Go to Settings → Account Settings, select Manage Your Marketplace and tick “Ireland”. If the option is hidden, first turn on “Multi‑store selling” the same way you would when adding the Netherlands or Sweden.
   Example: A seller operating on Amazon.de and Amazon.fr clicks the “Add marketplace” button, finds “Ireland” in the drop‑down, and saves the change.

2. Choose a listing method — Decide between manual entry or using Build International Listings (BIL). Manual entry is best for a handful of SKUs; BIL is ideal for large catalogs.
   Example: A brand with 30 SKUs creates each product page individually, while a distributor with 5,000 SKUs launches BIL to copy the entire catalog in one operation.