Overview

Amazon Canada is rolling out two live webinars in early March that guide third‑party sellers on how to capture business‑to‑business (B2B) demand on Amazon.ca. The sessions focus on leveraging Amazon Business tools to reach corporate, institutional and government purchasers, a segment that typically generates larger, repeat orders than standard consumer sales. Sellers who tap this channel can diversify revenue streams and improve order values across the Canadian marketplace.

Key Points

• Access to a corporate marketplace — Amazon Business connects sellers with thousands of Canadian enterprises, allowing a single product catalog to serve both retail shoppers and verified business buyers. A supplier of office furniture can now appear in procurement searches used by universities and government agencies.
• Higher average order values — Bulk purchasing habits push the average order value up by roughly 25‑35 % compared with single‑unit consumer transactions. For example, a seller of industrial cleaning supplies sees orders of 30‑plus units that lift the per‑order revenue from CAD 90 to around CAD 120.
• No additional subscription fees — Enabling Amazon Business features does not require a separate paid plan; sellers use their existing Seller Central account and incur no extra monthly charges. A small‑scale vendor can activate the B2B toggle in minutes without budgeting for new fees.
• Tiered, volume‑based pricing — Sellers can define discount brackets such as 5 % off for 10‑49 units and 12 % off for 50 + units, encouraging larger purchases while preserving margin control. A manufacturer of safety helmets might list a 100‑unit pack at CAD 1,150, automatically applying the appropriate discount at checkout.
• Business‑specific analytics — Dedicated reports surface metrics like “business buyer repeat rate” and “quantity‑order trends,” giving sellers insight into which SKUs attract corporate repeat business. A health‑care equipment provider can spot a surge in repeat orders from hospitals and allocate inventory accordingly.
• Two live, hour‑long webinars — The first session takes place on March 5 at 10 AM PT, and the second on March 7 at 2 PM PT; each includes a 60‑minute presentation followed by a live Q&A where sellers can ask platform‑specific questions.