Overview

Amazon is hosting a free webinar on February 20, 2026 focused on optimizing less-than-truckload (LTL) and full-truckload (FTL) shipping strategies. The one-hour session covers how to strategically mix shipment types to control costs and prepare for peak seasons. Includes live Q&A and is open to sellers and Multi-Channel Fulfillment users across US, Canada, Mexico, UK, and European markets.

Key Points

• Webinar: February 20, 2026 at 11 AM — One-hour session with live Q&A, recording available for all registrants
• Strategic shipment mixing — How to combine LTL and FTL bookings to maximize inventory readiness while controlling costs
• 125,000+ weekly loads data — Amazon shares insights from massive shipping volume to inform seller booking decisions and identify pricing patterns
• Fixed-rate digital booking — In-platform booking tools offer pre-negotiated rates that remove spot market pricing uncertainty, plus 24/7 shipment visibility
• 96%+ on-date delivery — Amazon maintains over 96% on-time delivery to fulfillment centers via partnered carrier program

LTL vs. FTL Strategy Framework

• LTL (less-than-truckload) — Share truck space with other shipments, cost-effective for smaller quantities, pays only for space used
• FTL (full-truckload) — Dedicate entire truck to your inventory, more economical per unit for larger shipments but requires higher volume
• Poor planning consequences — Excess costs during slow periods or inventory shortages during peak demand
• Seasonal capacity constraints — Carrier capacity tightens and rates spike during Prime Day and Q4
• Strategic booking windows — Lock in better rates by booking during optimal timeframes identified in Amazon's shipping data

Digital Booking Advantages

• In-platform booking — Book LTL and FTL shipments directly through Seller Central without using third-party logistics brokers