Overview

Amazon Handmade is a dedicated storefront within Amazon that allows artisans, craftspeople, and small makers to sell handcrafted products to millions of customers worldwide. The program uses an application-based screening process to ensure that only genuinely handmade goods are listed, giving buyers confidence in the authenticity of what they purchase. For Amazon sellers who create products by hand, Handmade offers a unique set of benefits including reduced fees and a custom artisan profile.

Key Points / What Sellers Need to Know

• Application required — Sellers must apply and be approved before listing in the Handmade store. Amazon screens applicants to verify that products are genuinely handcrafted.
• Fee advantages — Once approved with a Professional selling plan, Amazon waives the monthly subscription fee after the first month. There are no transaction or processing fees for Handmade listings, and items qualify for a lower referral fee rate.
• Production limits — Products must be made by the seller individually or with a small team of fewer than 20 people, including family members and employees. Mass production, assembly lines, and automation are strictly prohibited.
• Regional availability — Handmade stores operate across multiple Amazon marketplaces. Application approval is regional, but sellers do not need to reapply when expanding to new regions — existing approval can be extended.
• Groups welcome — Cooperatives, nonprofits, NGOs, and social enterprises can also apply, provided they supply documentation about their organization.

Eligibility Requirements

To participate in Amazon Handmade, sellers need an existing Amazon selling account with a Professional selling plan enabled and no active selling restrictions. The program is designed for individual makers working alone or with a small team of preferably fewer than 20 friends, family members, or employees. Eligible group sellers include cooperatives, nonprofit organizations, non-governmental organizations, and social enterprises that support communities of makers producing one-of-a-kind handmade products. Group applicants must provide a link to a website or online documentation with details about their organization. All participation is subject to Amazon's approval and the program's specific terms and conditions.