Overview

Amazon's Global Selling SEND program provides UK-based sellers with a streamlined way to ship their Fulfillment by Amazon (FBA) inventory to fulfillment centers in the United States. By partnering with an Amazon Partnered Carrier (APC), the program handles the complex logistics of international shipping, including customs clearance and final delivery, making it significantly easier for UK sellers to expand into the lucrative US marketplace.

Key Points / What Sellers Need to Know

• End-to-End Managed Shipping — The SEND program assigns an Amazon Partnered Carrier that handles every stage of the shipment, from pickup in the UK through customs clearance to final delivery at a US fulfillment center. Sellers do not need to coordinate separate freight forwarders or customs brokers.
• Cost-Effective International Fulfillment — SEND is designed to offer competitive shipping rates for cross-border FBA inventory transfers, reducing one of the biggest barriers to international expansion for UK-based Amazon sellers.
• Flexible Pickup and Drop-Off Options — Sellers can choose between having the partnered carrier pick up shipments directly or dropping off inventory at an APC facility, providing flexibility depending on shipment size and business needs.
• Customs Clearance Included — One of the most valuable aspects of the program is that the partnered carrier manages all customs documentation and clearance processes, removing a significant administrative burden from sellers.
• Integrated With Seller Central — The SEND program is accessible through Seller Central's shipping workflow, allowing sellers to create and manage international shipments using familiar tools.

How the SEND Program Works

Sellers enrolled in Amazon Global Selling can access the SEND program when creating FBA shipments destined for US fulfillment centers. After preparing inventory and creating a shipping plan in Seller Central, sellers select the SEND option, which assigns an Amazon Partnered Carrier to handle the international leg of the journey. The carrier arranges either a direct pickup from the seller's location or accepts drop-offs at a designated facility. From that point forward, the APC takes full responsibility for transporting goods across borders, managing all required customs paperwork, paying applicable duties and import fees as part of the service, and delivering the inventory to the assigned Amazon fulfillment center in the United States.