Overview

Amazon Global Selling is the program that allows merchants to list and sell products across Amazon's international network of online stores. With 21 marketplaces now available worldwide, sellers can expand beyond their home country and reach millions of additional customers across multiple continents. Understanding how this program works is essential for any seller looking to scale their Amazon business internationally.

Key Points / What Sellers Need to Know

• 21 Marketplaces Available — Amazon currently operates stores across North America, Europe, Asia-Pacific, the Middle East, and Africa, giving sellers broad global reach from a single selling account infrastructure.
• Regional Account Structure — Seller registrations are organized by region rather than individual country. When you register in a region such as Europe, you gain access to multiple stores within that region.
• Unified Account Linking — Sellers can link their accounts across regions, making it easier to manage inventory, pricing, and orders from a centralized dashboard.
• Built-In Expansion Tools — Amazon provides tools like Build International Listings (BIL) to synchronize offers across stores, along with international shipping and fulfillment options.
• No Guaranteed Outcomes — Amazon emphasizes that international selling opportunities are presented for general reference only, and sellers should conduct their own analysis before cross-listing products in new markets.

How It Works

The Global Selling program is structured around regional registrations. Rather than signing up separately for each individual country store, sellers register at the regional level. For example, a single European registration can grant access to stores in the United Kingdom, Germany, France, Italy, Spain, the Netherlands, Poland, Sweden, and Belgium. Similarly, North American registration covers the United States, Canada, Mexico, and Brazil. Additional regions include Japan, Australia, Singapore, India, the United Arab Emirates, Saudi Arabia, Turkey, Egypt, and South Africa. Once registered in a region, sellers choose which specific stores within that region they want to activate and begin listing products on.