Amazon Global Selling: How to Expand Your Business Across 16 International Marketplaces
Amazon Global Selling lets merchants expand to 16 international marketplaces regardless of business location, leveraging Amazon's brand trust and infrastructure to reach customers worldwide.
Overview
Amazon Global Selling enables merchants to list and sell products across Amazon's network of 16 international marketplaces, regardless of where their business is physically located. For Amazon sellers looking to scale beyond their home marketplace, this program provides a streamlined path to reach millions of customers worldwide without the typical overhead of building brand recognition from scratch in a new country.
Key Points / What Sellers Need to Know
- 16 Marketplaces Available - Amazon operates stores across North America, Europe, Asia-Pacific, and the Middle East, giving sellers access to some of the world's largest e-commerce markets from a single selling account infrastructure.
- Location Independent - You can sell on any Amazon marketplace regardless of where your business is physically based, though you must meet each store's specific registration and compliance requirements.
- Instant Customer Trust - Listing on an established Amazon store means your products immediately benefit from the brand recognition and buying confidence that Amazon customers already have.
- Regional Store Groupings - Marketplaces are organized into regions (Americas, Europe, Asia-Pacific, Middle East), which affects account structure, fulfillment options, and fee schedules.
- China Marketplace Restriction - Amazon.cn is not currently open to sellers based outside of China, making it the only marketplace with a geographic restriction on seller registration.
Available Marketplaces by Region
Amazon's 16 stores span four major regions. In the Americas, sellers can access Amazon.com (United States), Amazon.ca (Canada), Amazon.com.mx (Mexico), and Amazon.com.br (Brazil). The European region includes Amazon.de (Germany), Amazon.co.uk (United Kingdom), Amazon.fr (France), Amazon.it (Italy), Amazon.es (Spain), and Amazon.nl (Netherlands). In Asia-Pacific, the available stores are Amazon.co.jp (Japan), Amazon.com.au (Australia), Amazon.sg (Singapore), and Amazon.in (India). The Middle East region covers Amazon.ae (United Arab Emirates) and Amazon.com.tr (Turkey). Each of these marketplaces represents a distinct customer base with its own purchasing behaviors, competitive landscape, and regulatory environment.
Analysis & Recommendations
Why This Matters
International expansion is a major growth lever for Amazon sellers. Understanding which marketplaces are available and how global selling works helps sellers make informed decisions about scaling their business beyond their home market.
Key Takeaways
- Amazon operates 16 international marketplaces across four regions that sellers can access regardless of physical business location
- Regional unified accounts simplify multi-country selling within the same geographic area
- Amazon.cn is the only marketplace restricted to domestically-based sellers
- Sellers benefit from Amazon's established brand trust, eliminating the need to build recognition from scratch in new markets
Recommended Actions
- →Evaluate your top-selling products for international demand and regulatory compliance before choosing which marketplaces to expand into
- →Start with a regional unified account (e.g., North America or Europe) to test adjacent markets with minimal administrative overhead
- →Research tax obligations, customs requirements, and product compliance rules for each target marketplace before listing inventory
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