Overview

Amazon Global Selling enables merchants to list their products on Amazon’s international storefronts, giving them access to customers across North America, Europe, and Asia‑Pacific. Sellers who understand the available marketplaces and the requirements for each can quickly broaden their reach without constructing separate brands in every country.

Key Points

• Regional Marketplace Coverage — Amazon runs dedicated sites for the United States, Canada, Mexico, the United Kingdom, Germany, France, Italy, Spain, Japan, India and China, each serving a unique buyer base with distinct purchasing habits.
• Cross‑Marketplace Account Access — Registering in one country within a region often unlocks the ability to sell in neighboring marketplaces through a single seller account, reducing the administrative load of managing multiple logins.
• China Access Limitation — The Amazon.cn platform currently only accepts sellers that are based in China, while all other regional sites welcome qualified international merchants.
• Brand Trust Leverage – By entering new markets under the Amazon umbrella, sellers inherit the platform’s reputation for reliability, which shortens the time needed to earn consumer confidence compared with launching a stand‑alone storefront.
• Mandatory Local Compliance — Every product must meet the legal, safety and labeling standards of the destination country; failure to comply can result in listing removal or account suspension.
• Language Support Requirement — Amazon expects sellers to handle buyer inquiries in the native language of each marketplace, unless they use Fulfillment by Amazon (FBA), which provides localized customer service on the seller’s behalf.

How Amazon Global Selling Works

1. Create a Unified Seller Account — Sign up on Amazon’s seller central and select the primary region (e.g., Europe). Once approved, the account dashboard will display toggle options for additional marketplaces such as Germany or Spain, allowing you to activate them with a few clicks.
2. — For each new site, provide required tax information, bank details and any region‑specific certifications (e.g., EU CE marking for electronics). A seller based in the U.S. adding Amazon.co.uk would upload a UK VAT registration number to satisfy local tax rules.