Overview

Amazon's Global Registration program enables sellers to expand into multiple international marketplaces through a single, streamlined registration process. Rather than creating separate accounts for each country, sellers can unlock access to stores worldwide from one application — simplifying account management, consolidating reporting, and reducing the administrative burden of selling globally.

Key Points / What Sellers Need to Know

• One application, multiple marketplaces — Global Registration lets you create selling accounts in numerous Amazon stores around the world through a single registration, eliminating the need to apply separately in each country.
• Single sign-on access — Once registered, you can log in once and switch between all your linked stores from a unified dashboard, viewing sales, orders, and buyer messages in one place.
• Merged accounts across regions — Your accounts are automatically linked across Amazon's regional store groups, including the North America stores (US, Canada, Mexico), the Europe stores (UK, Germany, France, Italy, Spain, Netherlands, Belgium, Poland, Sweden, and Turkey), the Japan store, the Australia store, the India store, the UAE store, the Singapore store, and the Brazil store.
• Discounted Professional selling plan — Sellers who register through Global Registration benefit from a reduced monthly subscription fee for their Professional selling plan across additional marketplaces, rather than paying the full rate in each store individually.
• Access to previously restricted tools — Global Registration unlocks seller tools and features that were formerly limited to specific countries, giving you a more complete toolkit regardless of which store you're operating in.

How It Works

The Global Registration process is designed to be straightforward. When you initiate registration, Amazon guides you through a single application that covers identity verification, business documentation, and tax information for all the marketplaces you want to join. Once approved, your accounts across regional store groups are automatically merged. This means your North America accounts (US, Canada, and Mexico) are linked together, your European accounts are unified, and each additional standalone store — such as Japan, Australia, India, UAE, Singapore, and Brazil — connects to your central seller profile. You can then switch between any of these stores directly from Seller Central without needing to log out and back in.