Overview

Amazon is hosting a live webinar for sellers based in the UK and EU to demonstrate how Amazon Freight can simplify inbound logistics for Prime Day. The session, scheduled for early May, will show how to move palletized stock to fulfillment centers on time, avoid costly chargebacks, and keep inventory ready for one of the year’s biggest sales events.

Key Points

• Webinar focus — The online event will walk sellers through freight planning, cost control, and chargeback avoidance, using real‑world case studies from the 2024 peak season.
• Performance data — Amazon Freight processed a freight order roughly every two minutes during the 2024 peak window and achieved a 96 % on‑time delivery rate for committed dates.
• Load flexibility — Both full‑truckload (FTL) and less‑than‑truckload (LTL) options are available, allowing a seller with three pallets to share a truck with others rather than paying for unused space.
• Pricing advantage — Rates are positioned competitively against major third‑party carriers, and the service includes real‑time tracking through a dedicated portal that updates every 15 minutes.
• Risk reduction — By routing shipments through Amazon’s own network, sellers can sidestep missed check‑in appointments that previously caused inventory to sit outside the fulfillment center during Prime Day.
• Actionable timeline — Amazon recommends sellers start inventory forecasting and freight booking at least six weeks before Prime Day to secure preferred pickup windows and avoid peak‑day bottlenecks.

How Amazon Freight Works

1. Create a freight request — Sellers log into the Amazon Freight portal, enter pallet dimensions, weight, and desired delivery date; for example, a UK‑based cosmetics brand requests delivery of five pallets by June 1 to meet a June 5 Prime Day launch.
2. Select load type — The system suggests either an LTL slot (sharing a truck with other sellers) or an FTL booking; the same cosmetics brand opts for LTL because it only needs five pallets, saving 30 % on carrier costs.