Overview

Amazon has introduced Amazon Freight as a direct shipping option for sellers moving inventory into FBA fulfillment centers across the United Kingdom and several European countries. The service, launched in early 2024, combines carrier and warehouse functions under one roof, offering upfront rates, automated dock‑appointment scheduling, and a dedicated account manager. Sellers who rely on inbound logistics to keep shelves stocked should pay attention because the new model promises lower complexity, more predictable costs, and faster check‑in times.

Key Points

• Carrier‑to‑warehouse integration — Amazon now transports goods straight to its own fulfillment centers, eliminating the need for external freight brokers on supported lanes.
• All‑in pricing disclosed at booking — Rates are presented as a single figure that covers pickup, transport, and delivery, with no hidden fuel surcharges or lift‑gate fees.
• Automated dock‑slot booking — The system secures delivery appointments on the seller’s behalf, removing the manual coordination that often delays inbound shipments.
• Reliability benchmark — Amazon reports a 94 % on‑time pickup and delivery performance, which helps prevent inventory gaps caused by late arrivals.
• Dedicated logistics liaison — Each eligible seller receives an account manager who assists with route selection, volume forecasting, and contract versus spot‑rate decisions.

How Amazon Freight Works

1. Eligibility verification — Sellers with a valid VAT registration in the UK or a supported European market log into Seller Central and submit basic company details. For example, a UK‑based seller of home décor products enters their VAT number and receives confirmation that they can access the service.
2. Volume assessment & lane selection — An Amazon‑assigned account manager reviews the seller’s historical inbound volume and suggests either full‑truckload (FTL) for bulk restocks or less‑than‑truckload (LTL) for pallet‑level shipments. A seller planning a seasonal launch might be advised to book an FTL from a Shanghai factory to the London fulfillment center.