Overview

Amazon is holding its referral and FBA fulfillment fees steady for 2025, marking a notable break from its pattern of annual increases. Alongside the fee freeze, the company is rolling out targeted incentives including reduced placement costs for bulky items, expanded waivers for new product launches, and $400 in credits for sellers just joining the platform.

Key Changes at a Glance

• Core fees frozen — Referral fees and standard FBA fulfillment fees stay at 2024 levels across all size tiers
• Bulky item savings — Inbound placement fees for large bulky and extra-large items drop by an average of $0.58 per unit
• New ASIN launch waivers — Products in the FBA New Selection program get free inbound placement for the first 100 units, plus waived storage, removal, and return fees
• New seller credits — $400 in inbound placement credits for sellers who ship to FBA within 90 days of their first listing
• Temporary placement waiver — Full inbound placement fee waiver for qualifying new ASINs shipped through March 31, 2025

Fee Stability Gives Sellers Room to Plan

For the first time in several fee cycles, Amazon is not raising its core selling costs. Category-based referral fees, which range from 8% to 45%, and FBA fulfillment fees covering picking, packing, and shipping will remain unchanged. This gives established sellers a stable cost baseline for 2025 budgeting and pricing decisions without needing to account for mid-year fee adjustments.

Lower Costs for Bulky and Oversized Products

Sellers shipping large or heavy items will see meaningful savings on inbound placement. When using minimal shipment splits — where sellers send inventory to fewer fulfillment centers and Amazon handles redistribution — placement fees drop by roughly $0.58 per unit on average. The reduction applies to standard large items over 20 pounds, large bulky items up to 50 pounds, and extra-large items exceeding 50 pounds. Sellers can use Amazon's updated fee estimation tools to calculate their specific per-unit costs based on product dimensions, weight, and distribution requirements.