Amazon Freezes All US Seller Fees for 2025 and Cuts Costs on Bulky Items
Amazon confirms no US referral or FBA fee increases for 2025 and no new fee types. The company is also cutting inbound placement fees for bulky items by $0.58/unit and expanding new product launch incentives with deeper discounts.
Overview
Amazon has frozen all US seller fees for 2025, confirming no increases to referral fees, FBA fees, or any new fee categories. The company is also cutting inbound placement fees for large bulky items by an average of $0.58 per unit and expanding incentive programs including waived placement fees for the first 100 units of new ASINs launched through March 31, 2025.
Key Points
- Referral fees frozen — All US category referral rates remain at 2024 levels through 2025
- FBA fees unchanged — Inbound fees, outbound fees, storage fees, removal fees, and return processing fees hold at current rates
- No new fee types — Unlike 2024's introduction of inbound placement service fees, no additional charge categories will be created
- Bulky item placement fee cut — $0.58 per unit average reduction on inbound placement fees for large bulky-size products starting January 15, 2025
- New ASIN placement waiver — First 100 units of new parent ASINs in FBA New Selection program ship free of placement fees when created September 1, 2024 - March 31, 2025
- Enhanced launch incentives — New Seller Incentives and FBA New Selection programs offer deeper discounts starting January 15, 2025
Seller Impact
- Recalculate all product margins — Update your P&L spreadsheets with confirmed 2025 fee rates and use these stable numbers for pricing decisions through December
- Test new products — Launch 3-5 borderline ASINs using the 100-unit placement fee waiver (saves $25-60 per product) to expand your catalog
- Audit large bulky inventory — If you sell furniture, large appliances, or oversized items, recalculate margins with the $0.58/unit placement savings and consider expanding those categories
- Review FBA New Selection eligibility — Check which of your planned 2025 launches qualify for enhanced discounts in everyday essentials, limited-selection products, or popular global brands
Analysis & Recommendations
Why This Matters
Every Amazon seller's profit margins are directly tied to fee structures. A confirmed fee freeze for the entire year allows sellers to plan inventory, pricing, and growth strategies with cost certainty they didn't have in 2024. The additional reductions and incentives create specific opportunities to save on bulky items and new product launches.
Key Takeaways
- All US referral and FBA fees are frozen at 2024 rates for the entirety of 2025 with no new fee types being introduced
- Inbound placement fees for large bulky items are dropping by an average of $0.58 per unit starting January 15, 2025
- New product launches get free inbound placement on the first 100 units through March 31, 2025 under the FBA New Selection program
- Amazon is expanding seller incentive programs with deeper discounts targeting everyday essentials, high-demand gaps, and popular global brands
Recommended Actions
- →Review your 2025 pricing and margin projections using the confirmed fee rates — no need to budget for fee increases this year
- →If you sell large bulky items, recalculate your inbound placement strategy after the $0.58/unit reduction takes effect January 15
- →Check the New Selection page in Seller Central to identify which of your potential new products qualify for expanded launch incentives and fee waivers
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