Overview

Amazon’s French marketplace will charge an 8 % referral fee for pet‑supply items priced at €15 or less, starting 5 February 2026. The change lowers the cost of selling low‑priced pet products and is intended to make the category more attractive for third‑party merchants.

Key Points

• New fee level — Items in the Pet Supplies category that sell for €15 or less will now be subject to an 8 % referral charge, a reduction from the previous rate that varied by price tier.
• Start date — The revised fee structure took effect on 5 February 2026 and applies to all new and existing listings that meet the price condition.
• Scope limitation — Only the Pet Supplies category is affected; referral percentages for other categories on Amazon.fr remain unchanged.
• European alignment — Similar fee cuts have been introduced on Amazon’s other EU sites, indicating a coordinated effort to boost pet‑product listings across the continent.
• Margin impact — For low‑margin items such as treats or small accessories, the 1–3 percentage‑point drop can shift a product from marginally unprofitable to modestly profitable.
• Seller‑friendly positioning — At 8 %, the pet‑supply fee now sits at the bottom of the typical 8 %–15 % range seen in Europe, making the category one of the most cost‑effective for sellers.

What's Changing

1. Referral fee calculation — Amazon will compute the fee as 8 % of the item’s selling price for every pet‑supply product priced at €15 or below. For example, a €12 dog treat will incur a €0.96 fee instead of the former €1.20‑€1.80 range.
2. Eligibility verification — The system will automatically assess the price of each pet‑supply SKU; items above the €15 threshold continue to follow the standard fee schedule. A €18 cat toy, for instance, will still be charged at the previous rate of roughly 12 %.
3. Retroactive application — The adjustment is not limited to future listings; existing inventory that meets the price criterion will be re‑priced in the fee engine as of the effective date. Sellers who had a €10 chew toy listed before February will see the lower fee reflected in their next settlement.