Amazon Extends UPS Partnered Carrier Programme to Five More European Countries
In early 2024 Amazon added Belgium, Denmark, Finland, Norway and Sweden to its UPS Partnered Carrier programme, enabling sellers to create shipments in Seller Central’s “Send to Amazon” tool with pre‑negotiated rates (e.g., €4.20 per kg for a 5 kg parcel) and achieve 10‑15% inbound cost savings.
Overview
Amazon has broadened its Partnered Carrier programme with UPS to include five additional European nations. The change, announced in early 2024, lets sellers in those markets ship inventory to Amazon fulfillment centers at negotiated UPS rates directly from Seller Central. Sellers aiming to cut inbound costs and simplify cross‑border logistics should take note.
Key Points
- Five new origin countries — Belgium, Denmark, Finland, Norway and Sweden now qualify for UPS‑partnered shipping rates.
- Pan‑European fulfillment access — Shipments from the new origins can be routed to any Amazon fulfillment site in the EU, supporting both Pan‑European FBA and European Fulfilment Network models.
- End‑to‑end Seller Central workflow — Cost estimates, payment, label creation and tracking are all managed inside the “Send to Amazon” tool, eliminating the need for external carrier portals.
- UPS remains sole carrier — The programme continues to rely exclusively on UPS for small‑parcel deliveries, ensuring uniform service standards and tracking formats across all participating countries.
- Potential margin boost — Early adopters report inbound cost reductions of 10‑15 % compared with standard retail carrier quotes for comparable parcel sizes.
How the Partnered Carrier Programme Works
- Create a shipping plan — A seller in, for example, Norway logs into Seller Central, selects “Send to Amazon,” and inputs the SKU list and quantity to be shipped. The system generates a shipment ID and suggests the nearest Amazon fulfillment center in Germany.
- Select UPS partnered option — During the carrier selection step, the UPS partnered carrier appears automatically for the Norwegian origin. The seller clicks the option, and the platform displays a pre‑negotiated rate—say €4.20 per kilogram for a 5 kg parcel—along with an estimated delivery window.
- Confirm, pay and schedule — After reviewing the estimate, the seller confirms the charge, pays through the existing Amazon payment method, and either prints a UPS label for a drop‑off at a local UPS store or schedules a pickup. UPS then handles pickup, transport, and delivery, while tracking updates flow straight into the shipment’s status page in Seller Central.
Analysis & Recommendations
Why This Matters
The expansion lets sellers in five new European markets ship directly to any EU fulfillment center at discounted UPS rates, cutting inbound costs by up to 15% and removing manual carrier handling. Integrated label creation, payment and tracking inside “Send to Amazon” streamlines cross‑border logistics and reduces administrative overhead.
Key Takeaways
- Belgium, Denmark, Finland, Norway and Sweden are now eligible for UPS partnered rates.
- UPS partnered rates can lower inbound shipping costs by 10‑15% versus standard carrier quotes.
- The “Send to Amazon” workflow displays a pre‑negotiated rate (e.g., €4.20/kg for a 5 kg parcel) and handles label creation, payment and tracking au...
- Shipments from the new origins can be routed to any Amazon fulfillment site in the EU, supporting Pan‑European FBA and EFN models.
Recommended Actions
- →In Seller Central, go to ‘Send to Amazon’, create a shipping plan from one of the new countries, and select the UPS partnered carrier to view the n...
- →Pull a recent shipment invoice (e.g., a 10 kg box from Denmark to France) and compare its cost with the UPS rate shown in Seller Central to quantif...
- →If the UPS rate is lower, adjust your replenishment plan to ship from the newly eligible origin, generate UPS labels in “Send to Amazon”, and disab...
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