Amazon Export Central Opens Seller-Fulfilled Shipping to 39 New Countries
In the month of launch, Amazon introduced Export Central, a zero‑fee opt‑in that makes seller‑fulfilled listings visible in 39 new countries without a local marketplace. Sellers activating all destinations could see up to a 10% lift in sales, with Amazon auto‑suggesting rates (e.g., $12 flat fee, 7‑10 day transit to Brazil).
Overview
Amazon has rolled out Export Central, a new option that lets sellers fulfill orders themselves and ship directly to buyers in 39 countries where Amazon does not run a local marketplace. The service went live this month and promises to open up untapped demand without requiring sellers to create new accounts or pay extra subscription fees. Sellers who enable all eligible destinations could see sales lift by as much as ten percent, according to Amazon’s internal modeling.
Key Points
- 39 new markets — Export Central makes listings visible to shoppers in 39 countries that lack an Amazon storefront, such as Switzerland, Norway, and several Eastern‑European nations.
- Zero‑fee enrollment — There is no additional marketplace charge; sellers simply opt in through their existing Seller Central account.
- Automated rate suggestion — Amazon calculates provisional transit times and shipping costs based on the seller’s warehouse location and each destination, cutting the research workload.
- Full control retained — After activation, sellers can edit country selections, adjust fees, or change delivery windows at any time.
- Potential 10 % revenue boost — Amazon’s projections indicate that sellers who activate the full suite of 39 destinations could increase overall sales by roughly one‑tenth.
How Export Central Works
- Opt‑in activation — A seller clicks the “Enable Export Central” toggle in the Shipping Settings page. For example, a Boston‑based apparel brand activates the feature and instantly gains exposure to customers in Brazil and the United Arab Emirates.
- Automatic configuration — Amazon populates a list of supported countries and assigns default shipping rates and estimated delivery windows. In the same scenario, the system suggests a 7‑10 day transit time and a $12 flat fee for shipments to Brazil, based on the seller’s freight contract.
- Listing eligibility check – Amazon scans the seller’s catalog and flags items that meet export criteria (e.g., no prohibited batteries). A set of 150 “hand‑stitched scarves” is marked as eligible, while a line of lithium‑ion power banks is excluded pending compliance review.
Analysis & Recommendations
Why This Matters
Export Central lets sellers tap untapped demand in markets like Switzerland, Norway, and Brazil without creating new accounts, potentially boosting overall revenue by roughly one‑tenth. The automated rate and transit suggestions reduce research time, while full control over fees and destinations helps protect margins.
Key Takeaways
- Export Central adds 39 new export markets, including Switzerland, Norway, and several Eastern‑European nations.
- Enrollment is free; sellers simply toggle the feature in Shipping Settings.
- Amazon’s internal modeling predicts a possible 10% sales increase for sellers who enable all 39 destinations.
- Default shipping suggestions include a $12 flat fee and 7‑10 day delivery estimate for Brazil, based on the seller’s warehouse location.
Recommended Actions
- →In Seller Central, go to Settings > Shipping Settings and enable the ‘Export Central’ toggle.
- →Review the automatically generated country list and default fees, then adjust rates for high‑cost destinations as needed.
- →Identify high‑margin SKUs and map them to the new 39 markets to capture the projected 10% revenue boost.
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