Overview

Amazon has introduced Export Central, a program that lets sellers on its European marketplaces sell to customers in 39 European nations, many of which lack a dedicated Amazon storefront. The service builds on existing Fulfilled by Amazon (FBA) logistics and promises up to a 10 % lift in sales for participants, making cross‑border expansion far less complex.

Key Points

• Broad European footprint — Export Central instantly opens access to shoppers in 39 countries, from Austria to Croatia, without the need for separate storefronts. Sellers can tap demand in markets that previously required a full‑scale launch.
• Automatic shipping setup — Once enrolled, Amazon configures international shipping rules for the selected catalog, removing the manual effort of creating customs paperwork or carrier contracts. The system proposes delivery windows and fees for each destination.
• Standardized transit expectations — The program publishes a uniform delivery timeframe (typically 3‑7 business days) and a flat‑rate shipping cost for each country, helping sellers set clear expectations for buyers.
• Seller‑level control — Despite the automation, merchants retain the ability to edit, pause, or completely disable shipping to any of the 39 nations at any time, preserving flexibility for inventory or pricing strategies.
• No extra inventory moves — Products already stored in any European FBA hub become eligible for export to the new markets, eliminating the need to ship additional stock to separate warehouses.
• Eligibility tied to existing EU marketplaces — Only sellers active on Amazon.de, Amazon.fr, Amazon.it, Amazon.es, Amazon.co.uk, or Amazon.nl can opt in, ensuring the program leverages an established fulfillment network.
• Potential revenue boost — Amazon’s internal modeling suggests participating sellers could see up to a 10 % increase in overall sales, depending on product mix and price competitiveness.
• Compliance responsibilities remain with sellers — While Amazon handles the logistics, merchants must still ensure their items meet local VAT, customs, and product‑safety regulations for each destination country.