Overview

Amazon has added a new suite of Seller University materials that focus exclusively on selling in foreign marketplaces. The collection, released in March 2024, combines written manuals and video walkthroughs that cover everything from opening accounts abroad to handling cross‑border fulfillment. Sellers aiming to reach customers outside their home country can now tap a single, Amazon‑curated source for step‑by‑step guidance.

Key Points

• All‑in‑one international curriculum — More than 20 video lessons and accompanying PDFs walk sellers through the complete global expansion workflow, from market selection to post‑launch optimization.
• Unified account instructions — Separate guides detail how North‑American sellers can control the US, Canada, Mexico and Brazil from one login, and how European sellers can manage the UK, Germany, France, Italy, Spain and additional EU sites without creating multiple accounts.
• Localized listing playbook — The resources explain keyword research in each language, cultural tweaks to product titles and bullet points, and compliance checks for region‑specific attribute requirements.
• Brand protection roadmap – Step‑by‑step instructions show how to enroll trademarks in each marketplace’s Brand Registry, illustrating the process with a case study of a US‑based apparel brand expanding to Germany and Japan.
• Cross‑border logistics guide – Detailed coverage of FBA Export, Remote Fulfillment and third‑party shipping options includes cost examples for a 5‑kg package shipped from a US warehouse to a Canadian buyer.
• Support navigation sheet – A quick‑reference chart lists the exact Amazon support channels (phone, chat, email) to use for account verification, customs queries, or brand‑infringement disputes in each region.

How the New Seller University Guides Work

1. Select a target marketplace — Sellers start by choosing a country from the “International Expansion” dashboard; for example, a home‑goods vendor picks Spain to test Mediterranean demand.
2. Complete the account‑setup module — The guide walks the seller through uploading the required tax identification, proof of address and identity documents; a Canadian seller sees a screenshot of the exact fields needed for a Brazilian account.