Overview

Amazon has refreshed its Seller University platform with a comprehensive set of guides and video lessons that focus on selling in overseas marketplaces. The new material walks sellers through every phase of global expansion—from opening foreign accounts to handling cross‑border fulfillment—so merchants can move beyond their home site with fewer missteps. Sellers aiming to tap new regions should review these resources to accelerate launch timelines and avoid costly compliance errors.

Key Points

• Step‑by‑step expansion guides — Written tutorials break down each milestone of entering a new country, such as registering for VAT in Germany or obtaining a tax ID for Japan.
• Video tutorials — Short videos demonstrate how to use Amazon’s international tools, like the Build International Listings dashboard, with real‑world product examples.
• Support navigation tips — Instructions show where to find regional Seller Support contacts and how to submit case types that differ by marketplace.
• Full‑cycle coverage — Content spans from account creation and listing translation to brand registry enrollment and fulfillment strategy selection.
• Compliance focus — Dedicated sections explain trademark registration per market and the steps needed to activate brand‑protection programs abroad.

How Seller University Works

1. Access the new Global Selling hub — Log in to Seller Central, click the “Seller University” tab, and select the “International Expansion” collection. For example, a U.S. seller selling kitchen gadgets can open the hub and see a checklist titled “Launch in France.”
2. Follow the account‑setup guide — The first guide walks users through country‑specific registration, such as completing a Japanese tax questionnaire and linking a local bank account. A seller targeting Australia can use the sample screenshots to fill out the Australian Business Number (ABN) form correctly.
3. Watch the listing‑optimization video — A 5‑minute tutorial shows how to upload translated titles, adjust currency pricing, and run local keyword research. An example demonstrates converting a US‑priced “Bluetooth Speaker” listing to euros, adding French‑language bullet points, and testing price elasticity.