Overview

Amazon has broadened the reach of percentage‑off coupons so that a single coupon can now discount up to five units in the same order, instead of the previous one‑unit restriction. The change takes effect immediately for all sellers using the coupon creation tool in Seller Central. Sellers need to adjust budgeting, fulfillment planning, and promotional tactics to accommodate the larger per‑order discount potential.

Key Points

• Five‑item redemption limit — A percentage‑off coupon can be applied to a maximum of five items in one order, up from the former one‑item cap.
• Consolidated shipments — Buyers no longer have to split purchases into separate orders to use the same coupon on multiple units, reducing the number of shipments per buyer.
• Redemption toggle unchanged — The “Limit redemption to one per customer” setting still works; turning it off enables the new multi‑item behavior, while turning it on retains the original single‑item rule.
• Budget impact amplified — Each qualifying order can consume up to five coupon redemptions, potentially depleting a modest coupon budget faster than before.
• Money‑off coupons unchanged — Fixed‑dollar coupons continue to allow only one redemption per order, so the expansion applies exclusively to percentage‑off offers.

How Percentage‑Off Coupons Work

1. Access the coupon builder — In Seller Central, open the Advertising → Coupons section and select “Create new coupon” or edit an existing one.
2. Set the redemption rule — Locate the “Limit redemption to one per customer” toggle. Choosing No activates the multi‑item redemption, permitting the coupon to apply to up to five units per order. Selecting Yes keeps the coupon limited to a single unit per order.
3. Save and launch — After confirming the discount percentage, budget, and start/end dates, save the coupon. The system automatically enforces the five‑item cap; no further configuration is required.

Context: Before vs. After