Overview

Amazon introduced four tracking methods for Multi-Channel Fulfilment (MCF) orders, giving sellers multiple ways to monitor shipments across different sales channels. The tracking options include Seller Central dashboard, channel integrations, Package Details API, and UK tracking portal.

Key Points

• On-Platform Tracking via Seller Central — Sellers monitor MCF shipments directly from Multi-Channel Fulfilment page in Seller Central with centralized dashboard view.
• Channel Integration Tracking — Direct tracking integration with Shopify and other platforms automatically pushes shipment updates to originating sales channel.
• Package Details API — API provides all tracking IDs for MCF orders, including split shipments with multiple packages, for custom order management systems.
• Amazon.co.uk Tracking Portal — UK sellers enable customers to track shipments directly on Amazon.co.uk with opt-in for automated shipment confirmation emails.

Why Tracking Matters

• Customer Experience Impact — 73% of customers say shipping influences buying decisions, making tracking critical for post-purchase satisfaction.
• Reduced Support Inquiries — Proactive tracking information reduces customer service contacts about order status and shipment location.
• Non-Amazon Channel Expectations — Customers buying from direct websites expect same transparency and communication as major retailers.
• Retention and Reviews — Robust tracking and proactive shipment communication improve customer satisfaction scores and repeat purchase rates.

Seller Impact

• Enable channel integration tracking — Connect your Shopify or other platform to Amazon MCF to automatically push tracking information to customers on originating channel.
• Implement Package Details API — Use API if you process high-volume MCF orders or have split shipments to provide complete tracking for all packages.