Overview

Amazon has widened the scope of its FBA New Selection program, giving sellers a larger safety net when they introduce brand‑new ASINs. Effective immediately, the updated rules raise unit caps, extend the rebate period to four months, and drop the required Inventory Performance Index (IPI) score, making the launch process less costly and more accessible for both seasoned and newer sellers.

Key Points

• Non‑standard size allowance — Oversized items now qualify for up to 50 units per parent ASIN, a 67 % increase from the previous 30‑unit limit.
• Standard‑size coverage — Small, fast‑moving products receive rebate eligibility for as many as 100 units per parent ASIN.
• Benefit window extension — The period during which storage, removal and rebate incentives apply has been stretched from 90 to 120 days.
• Reduced IPI threshold — The minimum IPI score to join the program has fallen from 400 to 300, and sellers without any IPI rating can now enroll.
• Expanded rebate eligibility — The typical 10 % sales rebate now also covers qualifying non‑branded selections, widening the pool of eligible items.
• New category inclusion — Apparel, shoes and other previously excluded categories are now eligible for the same benefits as other product types.

How the Expanded FBA New Selection Program Works

1. Enroll a new parent ASIN — A seller creates a brand‑new product listing (e.g., a 12‑oz stainless steel water bottle) and opts into the New Selection program via Seller Central. The system automatically checks the seller’s IPI score; if the score is 300 or higher, or if no score exists, enrollment proceeds without restriction.
2. Allocate eligible inventory — For a standard‑size item like the water bottle, the seller can send up to 100 units to Amazon fulfillment centers and receive storage‑fee waivers, removal‑cost coverage, and a 10 % sales rebate on those units. For an oversized item such as a 30‑lb dog crate, the seller may ship up to 50 units under the same benefit structure.