Amazon Expands FBA New Selection Program: Higher Unit Limits, Longer Benefits, and Lower IPI Threshold
Amazon's New Selection program now allows up to 50 oversized units per parent ASIN, extends the benefit window to 120 days, lowers the IPI eligibility to 300, and expands the 10% sales rebate to unbranded items and apparel/footwear.
Overview
Amazon has upgraded its FBA New Selection program, boosting unit limits for oversized items, extending the benefit period, and lowering the Inventory Performance Index (IPI) threshold. The changes take effect immediately and aim to make the launch incentive more attainable and financially rewarding for a broader range of sellers.
Key Points
- Unit cap for oversized items raised to 50 — Sellers can now receive free storage, liquidation, removal, and rebate support for up to 50 units per parent ASIN, a 67 % increase from the previous 30‑unit limit.
- Benefit window stretched to 120 days — The window for storage waivers and sales rebates is now 120 days per parent ASIN, giving sellers an extra month to generate reviews and sales velocity.
- IPI eligibility lowered to 300 — Sellers with an IPI score of 300 or higher, or those without an assigned score, can enroll and receive full program benefits.
- Rebate expanded to unbranded products — The average 10 % sales rebate now applies to eligible private‑label and generic items, not just brand‑registered listings.
- Apparel and footwear added to non‑standard size tier — Clothing and shoes, previously excluded, now qualify for the same oversized‑item benefits.
What's Changing
- Higher oversized unit allowance — A seller launching a 72‑inch yoga mat can now place 50 units under the program’s free‑storage and rebate umbrella, whereas before only 30 units would have qualified.
- Longer benefit duration — A new kitchen gadget listed on day 1 will enjoy storage‑fee waivers and rebate eligibility for 120 days, allowing the product to build organic rankings before standard FBA fees resume on day 121.
- Reduced IPI threshold — A small‑scale seller with an IPI score of 320, previously ineligible, can now enroll and receive the 10 % rebate on a newly introduced silicone phone case.
- Inclusion of non‑branded items in rebate pool — A private‑label seller offering a generic stainless‑steel water bottle will now earn the 10 % sales rebate, matching the benefit previously reserved for brand‑registered items.
Analysis & Recommendations
Why This Matters
The higher 50‑unit cap and 120‑day waiver give sellers more inventory flexibility and time to generate sales before fees resume. Lowering the IPI threshold to 300 opens the program to smaller sellers, while the broadened 10% rebate boosts profitability for private‑label and generic products.
Key Takeaways
- Oversized unit cap increased from 30 to 50 per parent ASIN (67% rise).
- Benefit window extended from 90 to 120 days for storage waivers and rebates.
- IPI eligibility lowered to a score of 300 or higher (or no score).
- 10% sales rebate now applies to private‑label, generic, apparel, and footwear items.
Recommended Actions
- →Log into Seller Central > Programs > FBA New Selection and update launch quantities to up to 50 units for oversized SKUs.
- →Check your IPI score under Account Health; if ≥300, enroll the new ASINs in the program immediately.
- →Add unbranded and apparel listings to the New Selection roster to capture the 10% rebate.
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