Overview

Amazon is extending its EU Responsible Person compliance dashboard to include a broader set of sellers and additional ASINs across all European marketplaces. The rollout, effective immediately, targets EU‑based merchants and non‑FBA sellers who list CE‑marked products, assigning new compliance deadlines that could affect product visibility. Sellers should log into the dashboard today to verify their status and avoid potential listing suppression.

Key Points

• Expanded eligibility — The dashboard now captures every EU‑registered seller and any non‑FBA merchant offering CE‑marked items, regardless of whether the inventory is stored in Amazon’s fulfillment centers.
• More ASINs flagged — Hundreds of previously untracked listings have been added, each displaying a specific due date for Responsible Person information submission.
• Deadline‑driven action — Listings that remain non‑compliant after the posted deadline will be automatically suppressed, removing them from search results and the Buy Box.
• No change for already compliant sellers — Accounts that show a “Verified” status for all displayed ASINs are exempt from any immediate requirement.
• Support built into the dashboard — A “Contact Support” button appears next to each pending item, allowing sellers to ask clarifying questions without leaving the interface.

What's Changing

1. Seller scope broadened — Amazon now includes any seller whose business address is located in an EU member state, even if the seller only uses the platform for cross‑border sales. For example, a French‑based vendor selling a CE‑certified power drill through the German marketplace will see the new dashboard entry.
2. Non‑FBA CE‑marked listings added — Products that are fulfilled by the seller rather than by Amazon’s fulfillment network are now required to provide Responsible Person details. A UK seller shipping a CE‑labeled children’s toy from a personal warehouse to Spain will receive a compliance notice.
3. New compliance dates displayed — Each flagged ASIN shows a concrete deadline (e.g., “Submit by 15 May 2026”). Sellers can sort the list by date to prioritize the most urgent items.