Amazon Expands Climate Pledge Friendly Program With Four New Sustainability Certifications
Amazon’s Climate Pledge Friendly program now accepts four new certifications – EU Ecolabel, BIFMA LEVEL, TCO Certified and Cradle to Cradle Certified – expanding badge eligibility to furniture, office IT equipment and many EU‑origin products. The badge request workflow stays the same; sellers must upload a CPF template with the certification through Seller Central.
Overview
Amazon has added four new sustainability certifications to its Climate Pledge Friendly (CPF) program, widening the pool of products that can display the green badge. The EU Ecolabel, BIFMA LEVEL, TCO Certified and Cradle to Cradle Certified standards are now accepted, covering furniture, electronics and a range of European‑origin goods. Sellers who already hold—or are planning to obtain—any of these certifications can expect better visibility in search results and potentially higher conversion rates.
Key Points
- Four certifications added — EU Ecolabel, BIFMA LEVEL, TCO Certified and Cradle to Cradle Certified join the existing CPF roster.
- New product categories unlocked — Furniture, office IT equipment, and many EU‑manufactured items now have a clear path to the badge.
- Badge benefits unchanged — Listings that qualify continue to show the CPF icon in search and on detail pages, signaling eco‑friendliness to shoppers.
- Seller‑initiated request — The badge is not auto‑applied; sellers must submit a certification template through Seller Central.
- Potential traffic lift — Early marketplace data suggest CPF‑badge listings receive higher click‑through rates, especially among younger, sustainability‑focused buyers.
- Documentation verification — Amazon reviews each submission, confirming that the certification is current, valid and matches the specific ASIN.
What's Changing
- Certification acceptance expands — Amazon now recognizes EU Ecolabel, BIFMA LEVEL, TCO Certified and Cradle to Cradle Certified. For example, a German‑made laundry detergent bearing the EU Ecolabel can now be tagged with the CPF badge on Amazon.de.
- Category eligibility widens — The new standards map to furniture (BIFMA LEVEL), IT hardware (TCO Certified), circular‑economy products (Cradle to Cradle) and a broad set of EU‑origin goods (EU Ecolabel). A U.S. seller of ergonomic office chairs that earned BIFMA LEVEL can now list those chairs with the green badge in the U.S. marketplace.
Analysis & Recommendations
Why This Matters
The added certifications let sellers of furniture, monitors, chairs and EU‑made goods display the CPF badge, which early data shows can raise click‑through rates, especially among younger, eco‑focused shoppers. Badge visibility in search and detail pages can improve organic discoverability and conversion for qualified ASINs.
Key Takeaways
- Four new certifications (EU Ecolabel, BIFMA LEVEL, TCO Certified, Cradle to Cradle Certified) are now accepted in the CPF program.
- Badge eligibility now includes furniture, office IT equipment and a broad set of EU‑origin products.
- Sellers must still submit a CPF product template via Seller Central; the badge is not auto‑applied.
- CPF‑badge listings have shown higher click‑through rates, particularly among younger sustainability‑focused buyers.
Recommended Actions
- →Audit your catalog in Seller Central > Inventory to identify ASINs that already hold any of the four new certifications.
- →Download the CPF product template from Seller Central > Climate Pledge Friendly, fill in certification details, attach the PDF, and submit for each...
- →Track badge performance using Business Reports > Detail Page Sales and Traffic to compare impressions, CTR and conversion against non‑badge listings.
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