Overview

Amazon has widened the Climate Pledge Friendly (CPF) badge by adding six new third‑party sustainability certifications. The change, announced in early 2024, lets sellers across furniture, electronics, and other consumer‑goods categories qualify for the badge without altering their products. Sellers should act now to capture the visibility boost that environmentally‑focused shoppers are increasingly demanding.

Key Points

• Six new certifications — Amazon now accepts EU Ecolabel, BIFMA LEVEL, TCO Certified, Sense, Circle and one additional, undisclosed standard.
• Broader category coverage — The additions open the badge to office furniture, IT hardware, cleaning supplies, textiles and any product that meets circular‑economy criteria.
• No extra cost for eligible items — If a product already holds a qualifying certification, the badge is applied free of charge after verification.
• Improved discoverability — CPF‑branded listings appear with a distinct icon in search results and on detail pages, driving higher click‑through rates among eco‑conscious buyers.
• Individual ASIN verification — Each product must be linked to its own certification ID; a single certified ASIN does not automatically extend the badge to other SKUs in the same line.
• Verification timeline — Amazon typically confirms submitted documentation within a few weeks, after which the badge is automatically displayed.

How the Climate Pledge Friendly Badge Works

1. Upload certification data — Sellers download the CPF spreadsheet from Seller Central, enter the ASIN, the exact name of the new certification (e.g., “BIFMA LEVEL”) and the certification number provided by the issuing body. For example, a vendor of ergonomic office chairs would list each chair’s ASIN alongside its BIFMA LEVEL ID.
2. Amazon validates the claim — The platform contacts the certifying organization to confirm the authenticity of the ID and that the certification is current. If a laptop manufacturer submits a TCO Certified number that matches the official registry, Amazon marks the entry as approved.