Amazon Expands Climate Pledge Friendly Program With 6 New Seller Certifications
In early 2024 Amazon broadened the Climate Pledge Friendly badge to accept six new third‑party certifications—EU Ecolabel, BIFMA LEVEL, TCO Certified, Sense, Circle and an undisclosed standard—enabling furniture, IT hardware, cleaning supplies and textiles to qualify at no extra cost.
Overview
Amazon has widened the Climate Pledge Friendly (CPF) badge by adding six new third‑party sustainability certifications. The change, announced in early 2024, lets sellers across furniture, electronics, and other consumer‑goods categories qualify for the badge without altering their products. Sellers should act now to capture the visibility boost that environmentally‑focused shoppers are increasingly demanding.
Key Points
- Six new certifications — Amazon now accepts EU Ecolabel, BIFMA LEVEL, TCO Certified, Sense, Circle and one additional, undisclosed standard.
- Broader category coverage — The additions open the badge to office furniture, IT hardware, cleaning supplies, textiles and any product that meets circular‑economy criteria.
- No extra cost for eligible items — If a product already holds a qualifying certification, the badge is applied free of charge after verification.
- Improved discoverability — CPF‑branded listings appear with a distinct icon in search results and on detail pages, driving higher click‑through rates among eco‑conscious buyers.
- Individual ASIN verification — Each product must be linked to its own certification ID; a single certified ASIN does not automatically extend the badge to other SKUs in the same line.
- Verification timeline — Amazon typically confirms submitted documentation within a few weeks, after which the badge is automatically displayed.
How the Climate Pledge Friendly Badge Works
- Upload certification data — Sellers download the CPF spreadsheet from Seller Central, enter the ASIN, the exact name of the new certification (e.g., “BIFMA LEVEL”) and the certification number provided by the issuing body. For example, a vendor of ergonomic office chairs would list each chair’s ASIN alongside its BIFMA LEVEL ID.
- Amazon validates the claim — The platform contacts the certifying organization to confirm the authenticity of the ID and that the certification is current. If a laptop manufacturer submits a TCO Certified number that matches the official registry, Amazon marks the entry as approved.
Analysis & Recommendations
Why This Matters
Eligible sellers can display the CPF icon, which has shown a 5‑10% lift in click‑through rates for items like TCO Certified monitors. The badge requires per‑ASIN certification IDs, so proper upload is essential to capture the eco‑conscious shopper segment.
Key Takeaways
- Six new certifications (EU Ecolabel, BIFMA LEVEL, TCO Certified, Sense, Circle, one undisclosed) were added in early 2024.
- Badge is applied free of charge once Amazon validates the certification ID for each ASIN.
- A single certified ASIN does not automatically extend the badge to other SKUs; each product needs its own verification.
- Sellers of TCO Certified monitors reported a 5‑10% increase in click‑through rates within two weeks of badge display.
Recommended Actions
- →Download the CPF spreadsheet from Seller Central > Performance > Climate Pledge Friendly, map each eligible ASIN to its certification ID, and uploa...
- →In Seller Central > Climate Pledge Friendly > Pending Verifications, review validation results and correct any rejected entries.
- →Create calendar reminders for each certification’s renewal date (e.g., EU Ecolabel annual renewal) to maintain badge eligibility.
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